Brainstorming!

Ezza, this is just a few things me and izzy came up with over a late night brainstorm. Enjoy!


Collaboration with high profile salon to promote new range of L'Oreal mens salon treatments (Toni and Guy etc) - some sort of incentive for the salon to do this.

Hairdressers tend to stay loyal to the hair colours they have been trained on e.g Matrix. Could L'Oreal professional invest in some sort of hairesser training scheme offering a good job package to hairdressers who would then be able to perform specialised treatments in salons using L'Oreal products.

Could L'Oreal work with colleges etc to start training young hairdressers (Mintel research shown large percentage of hairdressers under 24 and sometimes people feel like they are not given expert advice by such young/amaetur hairdressers. If L'Oreal could provide a scheme where hairdressers are trained by L'Oreal from a young age to offer extensive product knowledge and specialised treatments.. and be loyal to the L'Oreal brand this could provide huge growth in their salon/treatment sector)

Could be good research to go into a hairdressers training college? Look at different courses (specifically barbering, colouring etc)

People are more likely to use products properly and get better results if they are taught by people who know how to use them to the best of their ability.

(In the past L'Oreal have shown interest in presentations based around education of products etc could be something they are hoping to do)

Looking at the wholesalers products (One has anti-aging on the packet - is there a technology used here, perhaps to stimulate hair re growth)