Hey I just watched the American Crew ad campaign video its well good. I have made a list of the key points I took away from the video so we have it infront of us to analyse.
American Crew Video Key Points:
- ‘’The conversation is just beginning” – Interactive between the brand and
consumer, building up a relationship with the consumer.
- Got videos of people interviewed about hair loss. From doctors to
hairdressers, stylists, single women, nutritionists, personal trainers and got over 100 videos. Created a new website to showcase these videos and put them on video sharing websites such as vimeo and on blogs and forums. Also used SEO to make sure videos were easy to find and lots of people could access them.
- Looked at all the places that men live. Got men to question the correlation between their lifestyle choices and hair loss. For example heat, alcohol, air sickness, testosterone, fear, loud noise, exhaust, vibration. Does it cause hair loss?
- Magazines, bars (beer mats etc), Health clubs, spas, gyms, and on the streets sprayed on walls etc.
- Don’t be afraid to ask questions you can trust this brand. (backing up the trust by promoting the brands own knowledge and research through the video campaign etc)
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