Interview with Nottingham Salon (Key points)
- L’Oreal salons. When the salon is sponsored by the brand and they use L’Oreal colours and treatments.
- Men don’t really buy shampoos they are not interested. Probably pick up the easiest and cheapest thing in tescos and put it in the trolley. From a gift perspective women might buy their husbands/boyfriends premium products as a treat or Christmas present but men rarely buy products from the salons.
- The products that do sell are specialist ones. They do something, such as anti dandruff, thickening hair or grey hair enhancer. If men have a problem they will come and fix it but they wont go out of their way to buy products if they don’t need to.
- A lot of men interested in their image and how they look. Men want products that are going to make them look good in the easiest way possible.
- Best seller at the salon is Fudge products. They also stocked Kerastase, L’Oreal. Huge range of products available on the shelves. Product placement? What sets L’Oreal apart from competitors? Think about packaging.
- How do they sell L’Oreal products? The salon buys the products in bulk and then sell them at the recommended retail price.
- The L’Oreal professional colour range cannot be purchased by customers it is for salon treatment only. Add ons after treatment? Products that will enhance or prolong effects of treatment. Advice on which treatment to get? Best products for your hair/skin?
- Grey hair chrome shampoo retails at £8.95. Quite reasonably priced range considering it is marketed as a professional range.
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